Discover BitMilano from 4th to 6th February 2024 with AN Hotels
BitMilano: an experience not to be missed
The BitMilano will take place from 4th to 6th February 2024 at the former Milano City exhibition centre, today Allianz MiCo. Thanks to its strategic location in the city centre, the MiCo is easily accessible from all starting locations.
The BitMilano is a must-attend event for everyone involved in the tourism industry. Whether you are an industry operator or an enthusiastic traveller, BitMilano offers numerous opportunities to learn about the latest news and market trends, meet suppliers and do business, as well as take part in a rich programme of events and conferences.
Why you should visit BitMilano at Allianz MiCo
BitMilano is a unique opportunity to keep up to date with the latest news and trends in the tourism industry. During the event, you will have the opportunity to discover new travel destinations, lesser-known attractions and special offers proposed by operators in the sector. In addition, you can participate in conferences and seminars that will provide you with valuable information to improve your business in the tourism sector.
BitMilano is the international tourism fair in Italy
The BitMilano is one of the most important international trade fairs in the field of tourism. Each year, it attracts thousands of participants from all over the world, including tourism industry operators, travel agents, cruise lines, tourism boards and many others. The fair offers a wide range of exhibitors representing different areas of the tourism industry, allowing visitors to get a comprehensive overview of the latest trends and business opportunities.
The importance of attending BitMilano for tourism operators
If you are an operator in the tourism sector, participation in BitMilano is essential to remain competitive on the market. During the event, you will have the opportunity to meet current suppliers, find new business partners and discover the latest innovations in the sector. In addition, you will be able to participate in B2B meetings and networking that will allow you to expand your network of contacts and create new business opportunities.
The opportunity for travellers to meet professionals
BitMilano is not only for tourism professionals, but also for travel enthusiasts. During the event, you will have the opportunity to meet industry professionals, get tips and advice for your travels, and discover new destinations and attractions. You will also be able to attend presentations and workshops that will provide you with useful information to better plan your next holiday.
The BitMilano is a must-attend event for anyone interested in the tourism industry. Whether you are an industry operator or a traveller, the BitMilano offers numerous opportunities to learn about the latest news and market trends, meet suppliers and do business, and participate in a rich programme of events and conferences. Don’t miss the opportunity to attend this important international tourism fair in Italy.
What to expect when visiting BitMilano
During your visit to BitMilano, you will immerse yourself in a vibrant and dynamic atmosphere, surrounded by tourism industry professionals from all over the world. You will have the opportunity to discover the latest industry trends and innovations, meet suppliers and create new business opportunities. In addition, you can participate in presentations, workshops and conferences that will provide you with valuable information to improve your business in the tourism sector.
New products and market trends presented at BitMilano
BitMilano is the ideal place to discover the latest news and trends in the tourism industry. During the event, exhibitors will present their most innovative offers and services, allowing you to stay up-to-date with the latest market trends. You will be able to discover new travel destinations, lesser-known attractions and special offers proposed by operators in the sector. In addition, you will have the opportunity to meet industry experts and participate in debates on tourism challenges and opportunities.
The rich programme of events and conferences not to be missed
BitMilano offers a rich programme of events and conferences covering a wide range of topics related to the tourism sector. During the event, you can participate in presentations of new destinations, workshops on specific topics, conferences on market trends and much more. These events will provide you with valuable information and allow you to expand your network of contacts in the tourism sector. Don’t miss the opportunity to attend these events that will enrich your experience at BitMilano.
Who exhibits at BitMilano
The BitMilano is a major international event in the tourism sector, attracting a wide range of exhibitors from all over the world. In this chapter, we will introduce you to the different categories of exhibitors present at BitMilano, including tourism industry associations, tourist attractions, cruise lines, DMCs (Destination Management Companies), international tourism and destination boards, Italian promotion boards, tourism education and tourism universities, event venues, travel agency networks, tourism services, accommodation facilities, tourism technology and services, tour operators and transport.
Tourism industry associations present at BitMilano
Associations in the tourism sector play a key role in promoting and protecting the interests of the sector. At BitMilano, you can meet various associations representing tourism operators, such as hotelier associations, travel agency associations, tour guide associations and many others. These associations offer consultancy, training and support services to operators in the sector, helping to promote quality and innovation in tourism.
Tourist attractions on show at BitMilano
Tourist attractions are one of the main reasons why people travel. At BitMilano, you will have the opportunity to discover a wide range of tourist attractions from all over the world. You can get to know new destinations, discover lesser-known places and find inspiration for your next trips. Exhibitors will present their attractions in an engaging and interactive way, offering you the opportunity to live a virtual experience or get detailed information about the attractions.
Cruise and shipping companies attending BitMilano
Cruise and shipping companies are a key element of the tourism industry. At BitMilano, you can meet representatives of major cruise and shipping companies, who will present their offers and services. You will be able to discover the latest news in the cruise industry, learn about the different destinations on offer and get information on the different types of cruises available. This will be the perfect opportunity to plan your next holiday at sea.
DMC (Destination Management Company) present at BitMilano
DMCs (Destination Management Companies) play a key role in organising travel and events in specific destinations. At BitMilano, you will have the opportunity to meet several DMCs from all over the world. You can discover their expertise and services, get information about the different destinations they manage and find the ideal partner to organise your next trip or event. The DMCs offer customised services and local expertise, guaranteeing a unique and authentic experience.
International tourism organisations and destinations present at BitMilano
International tourism boards and destinations are present en masse at BitMilano, offering the opportunity to discover new destinations and obtain detailed information about them. You will meet representatives of national and regional tourism boards, who will present their destinations in depth. You will discover the main attractions, available activities, local traditions and much more. This will be the perfect opportunity to plan your next trip and find inspiration for new adventures.
Italian promotional organisations present at BitMilano
Italy is one of the most popular tourist destinations in the world, and at BitMilano you will have the opportunity to discover the different Italian regions and cities. Italian promotional organisations will be present to present their tourism offers and promote the country’s beauty. You will be able to get information about the different Italian regions, discover the main attractions, local traditions, gastronomy and much more. This will be the perfect opportunity to plan an unforgettable holiday in Italy.
Tourism training and universities for tourism present at BitMilano
Training in the tourism sector is essential to guarantee the quality of the services offered and to promote innovation. At BitMilano, you can meet training institutes and universities specialising in the tourism sector. You will be able to obtain information on the training courses available, discover study and career opportunities in the tourism sector and meet experts in the field. This will be the perfect opportunity to broaden your skills and obtain quality training in the field of tourism.
Network Travel Agencies present at BitMilano
Travel agencies play a key role in organising travel and holidays. At BitMilano, you will be able to meet several travel agency networks, which will present their offers and services. You will be able to obtain information on the different types of travel agencies, discover the skills and specialisations of each network and find the ideal partner to organise your next trip. The travel agency networks offer customised services and specialised expertise, guaranteeing a unique and tailor-made travel experience.
Accommodation facilities present at BitMilano
Accommodation facilities play a key role in the tourism industry, offering accommodation and hospitality services to travellers. At BitMilano, you will have the opportunity to discover a wide range of accommodation facilities from all over the world. You will meet representatives of hotels, resorts, bed and breakfasts, agritourisms and other types of establishments, who will present their offers and services.
Services for accommodation facilities
In addition to the accommodation facilities themselves, at BitMilano you can discover a wide range of services dedicated to accommodation facilities. You will be able to meet providers of cleaning, maintenance, reservation management, marketing and much more. Exhibitors will present their services and innovative solutions to improve the guest experience and optimise the management of accommodation facilities.
Innovation in the accommodation sector
The accommodation sector is constantly evolving, thanks to technological innovation and new travel trends. At BitMilano, you can discover the latest innovations in the accommodation sector, such as the use of smart technologies to enhance the guest experience, the adoption of sustainable solutions and the integration of digital services. Exhibitors will present their innovative solutions and provide you with detailed information on how these can improve your travel experience.
Technology and services for tourism present at BitMilano
Technology is revolutionising the tourism industry, offering new opportunities and innovative solutions to enhance travellers’ experience. At BitMilano, you will have the opportunity to discover the latest in tourism technology and meet technology service providers. This chapter will explore the different categories of technology and technology services at BitMilano and provide detailed information on how these solutions can improve the tourism industry.
Online bookings and booking platforms
Online bookings and booking platforms have become an essential tool for travellers and accommodation facilities. At BitMilano, you will be able to meet online booking service providers and booking platforms, which offer innovative solutions to simplify the booking process and improve the visibility of accommodation facilities. Exhibitors will present their platforms and the services they offer, such as the possibility to book accommodation, flights, transport and activities quickly and conveniently.
Mobile applications for tourism
Mobile apps are becoming increasingly popular among travellers, offering a wide range of useful services and information while travelling. At BitMilano, you will discover a variety of mobile applications for tourism, offering features such as interactive maps, travel guides, travel tips, bookings and much more. Exhibitors will present their applications and services, offering you the chance to find the ideal mobile application for your travel needs.
Artificial intelligence and chatbots
Artificial intelligence and chatbots are revolutionising the way accommodation facilities interact with their guests. At BitMilano, you can discover the latest innovations in the field of artificial intelligence and chatbots for tourism. Exhibitors will present innovative solutions that use artificial intelligence to offer virtual assistance, answer guests’ questions and provide personalised information. You will discover how these technologies can improve the guest experience and optimise the management of accommodation facilities.
Virtual and augmented reality
Virtual and augmented reality are transforming the way travellers explore destinations and tourist attractions. At BitMilano, you can discover the latest innovations in virtual and augmented reality for tourism. Exhibitors will present solutions that use these technologies to deliver immersive and interactive experiences, enabling travellers to explore destinations and attractions in innovative and engaging ways.
Payment and security solutions
Payment and security solutions are key to ensuring secure transactions and protecting travellers’ data. At BitMilano, you can meet payment and security service providers offering innovative solutions to simplify the payment process and ensure the protection of sensitive data. Exhibitors will present their solutions and services, such as digital payment systems, data encryption and anti-fraud solutions.
Data analysis and artificial intelligence
Data analytics and artificial intelligence are becoming increasingly important in the tourism sector, enabling accommodation facilities to gain valuable information about their guests and improve the personalisation of services. At BitMilano, you can discover the latest innovations in the field of data analysis and artificial intelligence for tourism. Exhibitors will present solutions that use these technologies to analyse guest data, predict guests’ preferences and offer personalised services.
Technology is revolutionising the tourism industry, offering new opportunities and innovative solutions to enhance travellers’ experience. At BitMilano, you can discover the latest in tourism technology and meet technology service providers. This chapter has explored the different categories of technology and technology services present at BitMilano and provided detailed information on how these solutions can improve the tourism industry.
Online tour operators
Online tour operators offer the possibility to book tour packages directly via the Internet, offering convenience and flexibility to travellers. At BitMilano, you will be able to meet online tour operators offering a wide range of tour packages, with the possibility of customising your trip according to your needs. Exhibitors will present their online booking platforms and services, offering you the chance to book your trip quickly and conveniently.
Sustainable tour operators
Sustainable tour operators are committed to offering travel experiences that respect the environment and local communities. At BitMilano, you can meet tour operators promoting responsible and sustainable tourism, offering tour packages that include eco-friendly activities, eco-friendly accommodation and visits to environmental conservation projects. Exhibitors will present their sustainable travel proposals, offering you the chance to discover unique destinations and contribute to environmental conservation.
The tour operators present at BitMilano offer a wide range of tour packages to meet the needs and desires of travellers. You will discover tour operators specialised in international destinations, Italian destinations, travel types, online tour operators and sustainable tour operators. Exhibitors will present their travel proposals, offering you the chance to discover new destinations, enjoy unique experiences and create unforgettable memories.
Transport present at BitMilano
Transport is a key element in the tourism industry, as it allows travellers to get from one place to another comfortably and efficiently. At BitMilano, you will have the opportunity to discover a variety of transport options offered by different companies and suppliers in the sector. Exhibitors will present their transport services, which include flights, trains, buses, car rental and transfer services.
Airlines
Airlines are one of the main means of transport used by travellers to reach their desired destinations. At BitMilano, you can meet several airlines offering domestic and international flights. Exhibitors will present their routes, schedules, fares and on-board services, offering you the chance to find the travel solution that best suits your needs.
Railway companies
Railway companies offer a convenient and comfortable way to travel within a region or between different cities. At BitMilano, you can meet national and international railway companies offering rail transport services. Exhibitors will present their routes, timetables, fares and available train types, giving you the opportunity to plan your trip according to your preferences.
Bus companies
Bus companies offer an economical alternative for travelling from one location to another, either within a region or between different cities. At BitMilano, you can meet national and international bus companies offering road transport services. Exhibitors will present their routes, timetables, fares and on-board comfort, offering you the possibility of convenient and flexible travel.
Car rental
Car rental is an ideal solution for travellers wishing to explore a destination independently and flexibly. At BitMilano, you will be able to meet car rental companies offering a wide range of vehicles to meet the different needs of travellers. Exhibitors will present their rates, rental conditions and additional services, offering you the opportunity to rent a car for your trip.
Transfer services
Transfer services offer a convenient and reliable way to travel to and from airports, train stations or other specific locations. At BitMilano, you can meet transfer service providers offering customised solutions for travellers. Exhibitors will present their rates, vehicle types and online bookings, giving you the opportunity to book a transfer for your trip easily and conveniently.
Transport at BitMilano offers a wide range of options for travellers, enabling them to get around comfortably and efficiently. You will discover airlines, railway companies, bus companies, car rental services and transfer services offered by various suppliers in the industry. Exhibitors will present their transport solutions, giving you the opportunity to plan your trip according to your needs and preferences.
BitMilano as a meeting point for international tourism supply and demand
The BitMilano is much more than just a tourism fair. It is a true international village where industry players from all over the world meet to design the tourism of tomorrow. This unique event offers an unprecedented opportunity to connect international tourism supply and demand.
BitMilano: the meeting point for industry professionals
BitMilano is the ideal place for tourism industry professionals to meet, do business, and create new opportunities for collaboration. Here, you can get in touch with a wide range of professionals from different areas of the tourism industry, including tour operators, travel agents, airlines, hotels, DMCs (Destination Management Companies) and much more.
Networking and business in the tourism sector
BitMilano offers a section dedicated to networking and business in the tourism sector, called BeTech. Here, you can participate in B2B meetings, workshops, presentations and conferences, which will allow you to expand your professional network and discover new business opportunities. You can meet technology service providers, digital marketing experts, developers of innovative solutions and much more.
Discovering new destinations and attractions
The Leisure section of BitMilano is dedicated to those who wish to discover new destinations and tourist attractions. Here, you will find a wide range of exhibitors from all over the world, ready to present their destinations, attractions and tourism offers. You can get detailed information about the different destinations, discover the latest trends in tourism and plan your next trip.
Events, meetings and congresses for the MICE sector
The MICE Village section of BitMilano is dedicated to operators in the MICE (Meeting, Incentive, Conference and Exhibition) sector. Here, you can participate in events, meetings and congresses that offer a unique opportunity to share knowledge, experience and best practices in the MICE sector. You will meet industry professionals, discover new solutions and technologies for organising events and conferences, and create new business opportunities.
The BeTech section: business and networking services in the tourism sector
BitMilano offers a dedicated BeTech section, which focuses on business and networking services in the tourism sector. This section is designed for those who wish to discover the latest technological innovations and digital solutions in the field of tourism.
Connecting technology and tourism
The BeTech section of BitMilano is the ideal place to explore the connections between technology and tourism. Here, you can meet companies specialising in digital solutions, software, mobile applications and online platforms offering innovative services for the tourism sector. You will discover how technology is transforming the travel experience, improving flight and accommodation bookings, facilitating the planning of personalised itineraries and offering unique tourism experiences.
Presentation of the latest innovations
During your visit to the BeTech section of BitMilano, you will have the opportunity to discover the latest innovations in the field of tourism. You will be able to attend presentations of new products and services, demonstrations of cutting-edge technologies and information sessions on how best to use digital solutions in the tourism sector. You will be able to obtain detailed information on the features and advantages of the different technological solutions available on the market.
Collaboration between technology and tourism
The BeTech section of BitMilano promotes collaboration between the technology and tourism sectors. Here, you can discover how technology companies are working closely with tour operators to develop innovative solutions and improve the travel experience. You will meet representatives of start-ups, established companies and institutions working to create synergies between technology and tourism.
Immersive experiences with the Leisure section
The Leisure section of BitMilano also offers immersive experiences that allow you to experience the wonders of tourism first-hand. You can participate in virtual simulations of excursions, guided tours and exciting activities. You will be able to don VR visors and fully immerse yourself in faraway places, discovering the beauty of breathtaking landscapes and the cultural richness of different destinations. These immersive experiences will give you a preview of your next tourist adventures and make your mouth water for your next trip.
Cultural events and shows
The Leisure section of BitMilano also hosts cultural events and shows that allow you to discover the culture and traditions of different destinations. You can attend musical performances, traditional dances, fashion shows and much more. These events will offer you an authentic and engaging experience, allowing you to immerse yourself in the culture of the places you wish to visit. You will also be able to buy handicrafts and unique souvenirs to take home a piece of the culture of the destinations you discovered at BitMilano.
The Leisure section of BitMilano is a true paradise for tourism lovers. Here, you can discover new destinations, explore tourist attractions, enjoy immersive experiences and participate in cultural events. Don’t miss the opportunity to visit this section during your visit to BitMilano and get inspired for your next trip.
Official website
And for sleeping? AN Hotels is with you for coming to BIT Milan
If you need to find the best accommodation in Milan to come to the BIT, you need look no further, because you have come to the right place. Our site in fact allows you to book at the lowest possible price, available online.
Visit us at AN Park Hotel East Milan, or AN Hotel Melegnano, two superb four-star options for your quality Milanese stay. We offer you the comfort and convenience of quality accommodation outside the hustle and bustle of Milan’s city centre, but within easy reach by public transport.
When you make your reservation or as you prepare to savour the unique atmosphere of BIT Milan, you can sleep soundly knowing that comfortable accommodation awaits you with AN Hotels Milan. Our rooms are designed for maximum comfort and offer all the amenities you need to make your stay unforgettable.
But that is not all. In addition to the comfort of our rooms, our hotel offers a range of exceptional services. From our 24-hour reception, ready to assist you with all your needs, to free Wi-Fi access to stay connected, to a rich and delicious continental breakfast buffet, we are here to cater to your every need.
In addition, our strategic location puts you within easy reach of all the wonders the event has to offer: in just a few minutes by car, or with our private chauffeur-driven transport service (booking required), you can easily reach the exhibition centre to immerse yourself in the fair and enjoy the unique tourist atmosphere.
Don’t miss the opportunity to make your stay even more special.
Book your stay at AN Park Hotel East Milan or AN Hotel Melegnano today and get ready for a wonderful experience during BIT Milano. We look forward to welcoming you and making your trip an unforgettable moment!
How to get to BIT Milano
Arriving at BitMilano by underground
Lilla Line M5/ Bus 48-78 Stop Portello/ Tram 19 Stop V.le Boezio.
For information:
Arriving at BitMilano by car
From the ring road: follow signs to Milan, exit towards Viale Certosa and continue to Allianz MiCo. 600 parking spaces are available on the roof of Hall 4.
Here you can also book a daily parking space in the car parks at Fieramilano-Rho and Allianz MiCo
Arriving at BitMilano by train
Trenord S3/S4/Regionali Veloci – Domodossola stop.
For information:
Reach BIT with Trenitalia
The most convenient way to travel to the International Tourism Exchange? Travel with Trenitalia!
In one of Italy’s most dynamic cities, at the centre of business, innovation and the future, BIT, Italy’s international tourism fair, will be held from 4 to 6 February at Allianz MiCo (M5 Portello stop).
Thanks to the agreement between Fiera Milano and Trenitalia, the event’s official carrier, professional operators and accredited visitors will be able to obtain a 30% discount on their Basic ticket for travel on Frecciarossa, Frecciargento, Frecciabianca, Intercity and Intercity Notte trains.
In addition, those who reach Milan with Trenitalia will get a 50% discount on the full price of the entrance ticket to the BIT on 4 February.
Find out all the details of the offer below.
Arriving at BitMilano by taxi
You can book a taxi by calling one of the following numbers:
02.8585
02.6969
02.4040
02.4000
02.5353
Or by using our shuttle service.
Arriving at BitMilano by plane
Direct buses from Linate, Malpensa, Orio al Serio during the event days. Service subject to payment.
For information:
BIT Milan FAQ – Frequently asked questions from BIT Milan
Ticketing and Methods of Access
Q: How much is the entrance fee?
A: For industry professionals: admission to the event is free of charge. Please register on the ticketing page and upon approval you will receive your ticket in PDF via email.
Q: Have you received an invitation code? Click here
A: For travel enthusiasts: Sunday 4th February is open day for travellers. Buy your entrance ticket here. The cost is € 5.00 if you buy online, or € 10.00 if you buy on site on the day of the event.
Q: Can I buy tickets directly at the event?
A: Yes, but only on Sunday 4th February. On site it costs more: € 10.00
Q: I am a journalist or blogger: how do I access the fair?
A: You can apply for press accreditation here.
Q: What are the opening hours?
A: For visitors 4th-5th-6th February from 9.30am-6pm;
For exhibitors 4th-5th-6th February from 8.30am-6.30pm
Q: Can students enter?
A: Yes, students can enter either on Sundays as public (cost €5.00 online by clicking here; cost €10.00 on site), or on Tuesdays by pre-registering.
Q: Can minors enter?
A: Children up to 3 years of age enter free of charge without a ticket, from 4 to 10 receive a free ticket from 11 to 17 years of age are admitted (if accompanied) with a reduced ticket for € 5.00.
Q: What services are available for people with disabilities?
A: There are parking spaces for people with disabilities at Rampa Teodorico. The request must be sent to fieraccessibile@fieramilano.it attaching an identity document and disabled car badge (issued by the municipality of residence)
For those who need it, it is also possible to request, free of charge, a wheelchair (manual, no electric) to visit the event. Requests should be sent directly to: fieraccessibile@fieramilano.it. The wheelchair shall be collected/delivered to the Customer Service located in the balcony of Hall 3
Q: Can I enter with an animal?
A: Unfortunately not, small, medium or large animals are not allowed.
Q: What payment methods are accepted for ticket purchases?
A: You can choose to pay with cash, Visa, Mastercard, American Express or Paypal
Q: I purchased the ticket but have not received any e-mail, what should I do?
A: The e-mail with the ticket should arrive in your mailbox within a few minutes after purchase, we advise you to check that the e-mail address you entered is correct and also to check your spam folder. In case of need you can always write to bit.visitatori@fieramilano.it
Q: Can I change the name on a ticket I have already purchased?
A: No, once the ticket has been purchased, it is not possible to change the name.
Q: I bought my ticket but can no longer come, can I ask for a refund?
A: No, once purchased the ticket cannot be refunded
Q: Is it possible to change the days/times chosen at the time of purchase?
A: The choice of day and time slot is indicative and non-binding, so only the type of ticket purchased will count.
Q: Where can I leave my luggage? Is there a cloakroom?
A: Yes, there is a cloakroom where you can also leave your luggage at the entrance.
Q: Where can I eat at the fair?
A: There are several food outlets at the fair:
In Hall 3: fixed bar in the centre of the hall and refreshment stands 3A, 3B, 3C and 3D
In Hall 4: Refreshment areas 4A, 4B and 4C
Mico South area level +2 (in front of the conference rooms) BAR MILANO
In the balcony you will find BAR and SELF SERVICE
